Emails and GDPR: The General Data Protection Regulation (GDPR) requires explicit consent for processing personal data, including emails. When sending marketing emails, organizations need clear, informed, and freely given consent from users.
Cookies and GDPR: GDPR also applies to cookies when they collect personal data, requiring explicit consent from users before storing cookies on their devices. This is especially true for cookies that track user behavior or identify users across sessions [1, 5].